Released today! ‘What is Cultural Translation?’ by Sarah Maitland

My new monograph, the first in-depth book-length study of cultural translation, is released today, published by Bloomsbury.

Cultural translation is an evocative concept but so far it has remained opaque. This is the first sustained attempt at grounding a definition of cultural translation in interlingual translation theory.

From the Bloomsbury website:

What Is Cultural Translation? In this book, Sarah Maitland uncovers processes of negotiation and adaptation closely associated with the translation of languages behind the cultural phenomena of everyday life. For globalized societies confronted increasingly with the presence of difference in all its forms, translation has become both a metaphor for thoughtful encounter and a touchstone act for what we see, do and say, and who we are.Drawing on examples from across cultural domains (theatre, film, TV and literature) this work illuminates the elusive concept of ‘cultural translation’. Focusing on the built environment, current affairs, international relations and online media, this book arrives at a view of translation in its broadest sense. It is a means for decoding how we shape the cultural realm and serves as a vehicle for new ways of seeing and being that question the received ideas that structure the communities in which we live.Written in a clear and engaging style, this is the first book-length study of cultural translation. It builds a powerful case for expanding the remit of translation to cover the experience of living and working in a globalized, multicultural world, and is of interest to all involved in the academic study of representation and contestation in contemporary cultural practice.

http://www.bloomsbury.com/uk/what-is-cultural-translation-9781472526274/